Web1 was merely our first introduction to the internet. The Web2 era is widely regarded as a period of brisk ecommerce. The Internet is dynamic, changing as new ideas emerge.

Not content with Web2, virtual and augmented reality have gained traction, paving the way for the new Web3 modal. Web3 modal, an immersive technology, aims to enable users to network with brands and firsthand experience their services. Because Web3 is here to stay for the foreseeable future, let us delve deeper into how it is altering the marketing landscape.

Key Features of Web3 Modal Digital Marketing

Web3 modal is more efficient in decoding data precisely thanks to its work on Natural Language Processing (NLP). Artificial intelligence (AI) is central to Web3, enabling digital marketing campaigns to be targeted to individuals while taking into account their digital behavior, thanks to increased reliability on the collected and inferred data sets presenting details about visitor journeys.

Because Web3 provides a more democratic environment in terms of data availability and is not controlled by a single central entity, digital marketing is becoming increasingly simple in targeting customized marketing campaigns with user data available in the public domain.

Transparent communication between users and brands: Unlike the Web2 era, which rarely gave individuals control over their data being collected and shared across companies, Web3 modal gives everyone control over their data. This is a useful feature for preventing misinformation and sensitive information from falling victim to online fraud. It gives users data ownership, paving the way for complete freedom on the internet. Instead of taking the long route, digital marketers can directly target customers by understanding and learning about their preferences.

Eliminating third-party authorization: By not requiring any user to submit to third-party authorizations, Web3 keeps user data pure and safe from being manipulated by numerous third-party data collection firms, thereby increasing user data security and privacy. Reaching the target audience’s clean and secure data directly without interference from third-party firms is all that digital marketers want, and thus Web3 will be more transparent for digital marketers.

Marketing in An Age of Metaverse

As we know, the world is increasingly seeing the potential in the Metaverse – the digital world that provides users with real-life-like immersive experiences – and marketing in this sphere will be a different ball game because the platform has enormous growth potential.