Queering Technology’: Meta’s Mixed Reality Drag Show Blends VR, Design, and Fashion
Queens of the Metaverse, the first-ever mixed reality drag fashion show hosted by Meta, provides a glimpse into how the LGBTQ+ creative community is utilizing technology to inspire a new wave of creativity in drag fashion.
Fashion designers can use mixed reality to create their own virtual 3D models of clothes in Metaverse, which can be viewed on smartphones and tablets.
Queens of the Metaverse, the first-ever mixed reality drag fashion show hosted by Meta, provides a glimpse into how the LGBTQ+ creative community is utilizing technology to inspire a new wave of creativity in drag fashion. Blu Hydrangea, the winner of “RuPaul’s Drag Race: the UK vs. The World,” Tia Kofi, a pop music artist and star of “RuPaul’s Drag Race” Season 2, and Adam All, a world-renowned drag king, revealed three metaverse-inspired drag looks designed using virtual reality (VR) and augmented reality (AR) technologies at the immersive runway show in London.
On a first-of-its-kind design process, the three drag acts collaborated with three aspiring designers from the LGBTQ+ community. Nwora Emenike, Sal Mohammed, and Christie Lau, digital fashion designers, used virtual design technology, digital avatars, and Horizon Workrooms to create three outfits that were then designed as physical garments.
The garments were shown on the VR runway to a crowd of fan-favorite British drag queens, LGBTQ+ creatives, and digital creators, including the new cast of “Ru Paul’s Drag Race,” demonstrating the power of collaboration in the metaverse.
Digital fashion has progressed from emerging to niche status. The data-backed understanding of what people want to buy and wear virtually improves as technology and knowledge advance. The metaverse was introduced to us by social media platforms such as Facebook and Instagram. Metaverse fashion is evolving. As the fashion industry becomes more ingrained in the metaverse, and younger generations spend more time shopping, socializing, and playing in the metaverse, retail and fashion brands must understand how to capitalize on the opportunities that exist. Around 8% of the fashion industry already uses the metaverse, accounting for $3.736 billion in annual revenue in 2021.
Fashion designers can use augmented reality to create their own virtual 3D models of clothes in Metaverse, which can be viewed on smartphones and tablets. People will be able to virtually try on clothes before purchasing them in the Metaverse. As a result, designers and brands must understand how to reach their target audience while also mastering digital tools. It is not a restricted shopping experience, such as an online store. You can virtually see, touch, and experience products as if you were there in person. Customers will be able to see how the clothes will look in real life and try on different outfits by simply using the camera on their device.
The metaverse is a decentralized virtual reality platform that reimagines how we use technology by integrating the digital and physical worlds. As fashion enters the metaverse, it can be divided into two types: physical and digital fashion, which is digital fashion that a person can wear using augmented or virtual reality, and fully digital fashion, which is digital fashion that is sold directly to an avatar. And now, video games are where the majority of these customers hang out. Collaboration with the gaming industry is critical for fashion houses because it represents a significant economic opportunity.
Smaller designers will also find it easier to break into the market thanks to the metaverse. As a result, digital clothing is making the fashion industry more accessible to both sellers and buyers, while also addressing the urgent need for sustainability. Fashion is looking forward to a bright digital future as the metaverse approaches and the lines between reality and virtual continue to blur.
Top Three Fashion Brands Involved In Metaverse
Lauren Ralph Lauren
It is a member of the metaverse platform Zepeto as well as the gaming site Roblox, where customers can dress their avatars in Ralph Lauren clothing.
It is venturing into the metaverse in order to provide its customers with an experience similar to that of the real world.
Balenciaga is launching a new company dedicated solely to the creation of products, projects, and experiences for the metaverse.